Francesca Black's Articles Display Category|Title|Newest|Oldest The Seven Part Plan to Building a Brand Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else. What control does a marketer have over the minds and hearts of buyers? Marketing authority David Jobber has identified seven factors in building a successful brand. Space Travel: Science or Fiction? There are those who deny Neil Armstrong walked on the moon and maintain the whole story was a government conspiracy. The idea that man could actually break away from our cradle of atmosphere and gravity was once fiction of the highest sort. Yet one dreamer made it a reality. What is there not to believe about space travel? Will there be a time when such a thing is feasible? Bring Your Product to Life with Personality When choosing an appropriate mascot for your brand, first identify what you are trying to achieve. Who will conceivably buy your product or services? What kind of character would appeal to that audience? Is this a spokesperson that will stand the test of time? In what way will the personality reach out to the consumer and communicate the strengths of your product or service? Is this an image you desire? Preparing Children for Emergencies Whether it is a fire, flood or earthquake, children need to know what to do and how to do it in order to minimize stress and anxiety. Have you heard stories on the news about a child who saves a family by staying calm, calling 911, and following directions? Being prepared to help in an emergency saves lives. What makes it possible for a child in a high stress situation to be ready to help? Organic Cotton Although many people are becoming conscious about what they put in their bodies, they do not take necessary precautions for what they put on their bodies. Pesticides and other chemicals can not only damage our bodies as they are ingested, but also as they are absorbed through the skin. This proposes great concerns as most of the cotton grown today is loaded with pesticides and chemicals. Cotton uses the most pesticides of any product farmed. Celebrate Valentines With Friends and Family You don't have a special someone to celebrate Valentine's Day with? Invite friends or family over and enjoy Valentine's day with them. Here are some theme ideas for a fun and lighthearted evening. Basic Care for a Juniper Bonsai Growing bonsai trees is an ancient art that is becoming increasingly more popular. Research shows that plants benefit our mood and attitude. Introducing bonsai plants into your life will bring these benefits along with reduced stress levels and enhanced the aescetics of your home environment. Because juniper bonsai trees are easy to grow, they make great plants for beginners. Teaching a Child Chess With the world becoming more complicated children need these skills to be equipped to meet its expectations, challenges and the many problems that will arise. A person does not need to go to extremes to help their child, its as simple as teaching the game of chess. Faith and Culture Combine Stroll into the small farming community of Shipshewana, Indiana and be surrounded by a culture rarely found anywhere. The town of around 536 people hosts about 500,000 visitors each year. What is the big attraction? This area of Northern Indiana is home to many of the Amish faith. Tourism has been encouraged by residents of Shipshewana, attracting people come from far and wide to experience the simple, beautiful life led by the Amish. A Chocolate Primer A trip down the baking aisle in a grocery store presents the pastry chef with more options for chocolate than the candy counter. But if you’re stuck in a pinch, is it okay to substitute semi-sweet chips with a bittersweet bar? What can a glimpse at the list of ingredients tell you about a chocolate bar? Besides color, is there any real difference between white chocolate and milk chocolate? Organic Protects the Next Generation There are countless benefits to eating organic. Organic produce is higher in nutrients, lower in nitrates, free of artificial additives, and it tastes better. Furthermore, organic farming is better for the environment--another way the organic lifestyle benefits our children's futures. It does not require great effort to make a change. Craft Clutter Creating Organizational Calm Have you ever noticed how clutter, mess, and disorganization effects the way you feel? Having too much stuff, or stuff without order, creates an unsettled atmosphere. Very few can shut out the chaos around them without being affected by it. The History of Hemp Hemp is a highly evolved plant species and is not genetically engineered. Hemp is heat, mildew, pest, light, and rot resistant. Hemp's long, smooth, hollow fibers make hemp very strong, durable and mold and mildew resistant. Dragons in the East A few emperors even proudly claimed to be direct descendants of dragons. Pairings between humans and dragons were thought possible, since dragons were capable of changing their shape and size to assume whatever form they desired. The History of Soy The soybean has a long history and a very long journey through out the world. This journey, lasting almost 27 centuries, changed the world that we know today. Soy products feed a large part of nearly every country's inhabitants, as well as various non-edible uses. The soybean was first cultivated by the Chinese. Protect Yourself From a Home Invasion There are lots of small things that homeowners can do to deter a burglar. Follow these simple steps to protect your home from a burglar. Keep Romance Alive Keep the romance in a relationship alive with these quick tips. Monkeys, Chimps, or Apes: A Primate Primer “Look, it’s a monkey!” the father says to his son, pointing at the caged chimpanzee sitting with his back to the onlookers. The information sheet posted on the wall corrects the misnomer, but I doubt the man will read it. Sure enough, the pair strolls forward to look at the next ‘monkey,’ which is really an orangutan. Dog Obedience Training Play training remains important part of dog obedience right through the training and trialling stages. Puppies are easily distracted and test the patience of even the most patient souls. Trainers must remember the time you spend training your puppy now will pay off when you have an adult dog. The aim of dog obedience is to give your puppy, adolecent and elderly dogs a better, more enjoyable dog life. Kangaroos The kangaroo is a singular creature. What other animal can jump a distance of 28 feet, or a height of 6 feet? What other animal can hop at speeds of 43 miles per hour? What other animal uses its muscular tail as a third “leg” to help balance and stabilize and holds kickboxing matches to determine breeding rights? There’s only one animal that fits this description—the kangaroo. Who's Who in UFology Today Below are ten names of the most educated, respected UFologists alive today. By studying their theories and published works, you will be on the forefront of UFology research. Background Checks If you have ever been employed, chances are good that you’ve had a background check run on you. Employers looking for reliable, trustworthy individuals will often use these reports to confirm that information given on a resume is true and ensure that they are hiring persons of high standards. But what is included in a background check? Do you have control over who can access your report? How can you find out what is on your record? The Robertson Panel: The CIA Considers UFOs With World War II came better, faster airplanes and more experienced pilots. By the time the war was over, air travel was becoming firmly established across the world. The skies became the highways of the future. People started looking up in curiosity. What they saw in the skies was sometimes mundane, but sometimes astonishing. The UFO age had begun. Science Fiction Movie Reviews Nothing beats a friday night at home, snuggled up on a coach with a bowl of popcorn watching Science Fiction Movies. Stop at your local video store and find a science fiction movie sure to get you thinking about what could have been or what might be. Here are some of the best all time science fiction movies. Aromatherapy in Pregnancy After a century of highly medicalized prenatal care and childbirth, the trend in recent decades has swung back toward natural, gentle birthing techniques. Midwives and doulas, once frowned upon by the medical establishment, are now being welcomed into hospitals, oftentimes replacing doctors at the pregnant woman’s bedside. Much has been written about the benefits of water, hypnotism, and naturopathy in prenatal care and childbirth. Careers in Security There was a time when might made right, when the victor was determined on the battlefield, and the tools of destruction were the weapons of war. That time is past. Keeping our nation safe and secure today involves much more than wielding a sword against the enemy. The development of new technology and communications systems has transformed the job of keeping our nation safe. Galactic Empire, a Space-age Third Reich Born in May of 1944, in Modesto, California, George Lucas lived a world away from the horrors of Fascist Germany. Yet its imprint is more than evident in Lucas’ life’s work and creative brainchild, the Star Wars Saga. Admitting that the Galactic Empire was based on Germany’s Third Reich. Sorting through the Issues of Organic Milk In 1993 the US dairy industry changed dramatically. That year the FDA approved the use of a genetically-engineered form of bST, sparking a controversy that has persisted over the last thirteen years, leading to law suits and disputes over public health and safety. Many organically-minded consumers switched over to “hormone-free milk,” only to later learn that there was no such thing. What is rbST anyway, and how does it affect cows? Security Classification Primer Much is heard these days of government secrets being uncovered, national security being compromised, and of sensitive information getting into the wrong hands. Most countries have a classification system to formalize state secrets and protect information from being used to endanger citizens. This article will familiarize you with the security classification system. World War II Foo Fighters While Allied pilots initially thought the flying objects were German secret or psychological weapons, after the war it was discovered that sightings were also reported by the enemy, who had assumed the crafts were US-made. To this day, the sightings remain a mystery. The Ender Saga: A Noteworthy Science Fiction series January 1985 marks the beginning of America’s love affair with Ender Wiggin. It was that month that Ender’s Game was published, becoming an instant blockbuster, and “probably the most popular science fiction novel published in the last twenty years” (John Kessel). The child prodigy and ultimate savior of the earth, Ender Wiggin, had appeared seven years earlier in a short story published in the science fiction magazine Analog. The UFO Lawyer If you thought UFO sightings only belonged in science fiction movies and late night TV, and that believers existed on the fringe of society, think again. It is a little known fact that for over thirty years UFO investigations and contact with ETs have been debated even in our respected US courtrooms. What is Cyberstalking? Computers and the Internet are becoming indispensable parts of America's culture, and cyberstalking is a growing threat. Innovative Uses for Hemp There are more than 25,000 known uses for hemp. Almost any product that can be made from wood, cotton, or petroleum, including plastics can be made from hemp. Hemp is considered the world's most versatile fiber. Trekker versus Trekkie: The Controversy So what is the difference between a trekker and a trekkie? The short answer is: nothing. According to Wikipedia, the all-knowing, on-line encyclopedia, both terms denote a fan of the Star Trek science fiction franchise. So why all the controversy between the two? Romantic Movies Nothing beats a romantic night at home, snuggled up on a coach watching a romantic movie. Stop at your local video store and find a movie sure to capture the heart of your mate. Here are some of the best all time romantic movies. Understanding IQ IQ or intelligent quotient is supposed to test intelligence irregardless of age or environmental factors, yet numerous studies show that environmental factors can strongly influence IQ. The concept of intelligence has continued to evolve, despite problems with and misuses of IQ testing. Historical View of Chess Chess, the game of kings, has its origins appropriately shrouded in mystery. The chess board and it's pieces are indicative of medieval life. The six different chess pieces on the board represent a cross section of medieval life with its many ceremonies, grandeur, and wars. What is the Rain Forest? One and one-half acres of rain forest are lost every second with tragic consequences for both developing and industrial countries. Rain forests are being destroyed because the value of rain forest land is perceived as only the value of its timber by shortsighted governments, multinational logging companies, and land owners. Protection From a Home Invasion Think like a burglar. Put yourself in his shoes and find out the weak spots in the house from where the burglar can enter the house. When you do this you will be able to find the weak spots and can protect your home better. Hemp and Legal Implications In 1619 Jamestown Colony, Virginia enacted laws ordering farmers to grow hemp. Similar laws were enacted in Massachusetts in 1631, Connecticut in 1632 and the Chesapeake Colonies in the mid-1700's. What is IQ? IQ or intelligent quotient is supposed to test intelligence irregardless of age or environmental factors, yet numerous studies show that environmental factors can strongly influence IQ. The concept of intelligence has continued to evolve, despite problems with and misuses of IQ testing. Protect Yourself from Identity Theft Some law-enforcement authorities call identity theft the fastest growing crime across the country right now. In fact, identity theft is the most called-about subject on the Privacy Rights Clearinghouse's telephone hotline. Most victims don't even know how the perpetrators got their personal information. Puppy Proof Your Home A new puppy is akin to having a new toddler. The puppy, while only an baby, the puppy has the ability to be mobile and access everything that he or she really shouldn't. New puppy owners should not let their new puppy out of their sight for too long of a period of time. Creative Uses for Aromatherapy The Chinese, Egyptians, Greeks and Romans all recognized the therapeutic properties of essential oils and plant extracts. The use of plant oils can be traced back over 6000 years. Individuals in many cultures believed that scent inspires the imagination and frees the spirit. In modern society many individuals are finding innovative ways to incorporate aromatic scents into their daily lives, to elicit feelings of relaxation and contentment. Security Systems Software and Basics Practical security tips and basics about security software. Discussions cover the basics and introduces concepts about locking systems down to keep things secure. Tips for Designing Bonsai Trees Bonsai are shaped by trimming the branches or by wiring them into new positions. Bonsai is a responsibility as well as a hobby. If you practice it with care and patience, the rewards are tremendous. Taking Great Pet Photos Pets have a special place in their owner's hearts. Capturing their true personality can be a challenge, but a good pet photo will last along with the memories of a furry loved one forever. The Truth Behind Roswell The city of Roswell boasts a population of nearly 50,000 residents, a healthy economy, and a reputation for being a haven for UFO enthusiasts. The most famous of all UFO and alien stories is that of Roswell, made legend in movies, television shows and hundreds of books. The History of Dragons The Dragon has played an important part in myths and religions since pre-historic times. The history of dragons goes back at least six thousand years, and there are dragon tales and legends from every continent except Antarctica. 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